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“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott

Here, you’ll find all of our blog posts – those that have been categorized and those that are waiting to be categorized.

How WPBeginner Lost 99% of Its Google Traffic (2.6M to 27K Clicks)

An analysis of WPBeginner’s 99% Google traffic drop from 2.6M to 27K clicks exploring search trust decay, EEAT signals, intent mismatch, and evolving SERP competition.

By |2026-06-22T20:41:22+00:00June 22nd, 2026|Categories: Blog, Content Marketing, Scientific, Evidence-Based|Tags: , , , , |0 Comments

SEO for Roofing Companies: A Complete Guide to Ranking #1 in Your City [With Examples]

Complete guide to website search engine optimization (SEO) for roofing companies. Find out how to promote your roofing company using SEO best practices.

By |2026-04-12T18:59:51+00:00April 4th, 2026|Categories: Blog, Content Marketing, SEO|Tags: , , |2 Comments

How Much Do Companies Spend on Marketing? (Part 2: Company A vs Company B, and Why Results Differ)

Discover why companies with the same marketing budget can see drastically different results. Learn how focusing on brand building first, then using outreach to amplify it, drives better, measurable returns.

By |2025-12-01T15:46:52+00:00December 1st, 2025|Categories: Blog, Content Marketing, Scientific, Evidence-Based|Tags: , , |0 Comments

How Much Do Companies Spend on Marketing? (Part 1: The Data & Why It’s Misleading)

How much do companies spend on marketing? What do they spend marketing budgets on? The answer is ...

By |2025-11-27T20:32:44+00:00November 27th, 2025|Categories: Blog, Content Marketing, Scientific, Evidence-Based|Tags: , , |0 Comments
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