“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott
Here, you’ll find all of our blog posts – those that have been categorized and those that are waiting to be categorized.
Learn what a marketing strategy engagement for a WordPress product business involves, from discovery and audits to strategy, execution, reporting, and refinement.
Should you DIY product marketing or hire a partner? Compare the costs, benefits, and trade-offs to find the right approach for your business.
Discover why social media works for WordPress products and how X, LinkedIn, Facebook, and Instagram can build visibility, trust, and growth.
Learn how to find seed keywords for WordPress products using practical keyword research methods to discover topic ideas and opportunities.
Learn how WordPress product businesses can build an SEO strategy, grow organic traffic, reach more customers, and drive sustainable growth.
**Meta description:** Learn what search intent is, the 4 main types, how to identify it, and how to use it to choose keywords and create better SEO content.
Learn the 6 content types for WordPress product businesses, from problem-solving guides to comparisons, tutorials, and customer stories.
The WordPress Product Marketing Starter Kit covers 7 essential marketing foundations, from positioning to SEO, email, and analytics.
Learn the 7 signs your WordPress plugin or theme has a marketing problem (not a product problem) and how to build sustainable growth.
Why do so many WordPress plugins and themes stall after launch? We asked 9 WordPress founders to share their biggest growth lessons.
