Word on the Street | Content Marketing

“Content marketing is the gap between what brands produce and what consumers actually want.”

Here, you’ll find blog posts on all things content marketing including an in-depth content marketing glossary, the latest trends, content marketing tactics, content strategy, and much more.

How I Find Seed Keywords for WordPress Product Marketing

Learn how to find seed keywords for WordPress products using practical keyword research methods to discover topic ideas and opportunities.

By |2026-09-07T20:20:41+00:00September 7th, 2026|Categories: Blog, Content Marketing, SEO|Tags: , , |0 Comments

Search Intent: What It Is, Why It Matters, and How to Use It

**Meta description:** Learn what search intent is, the 4 main types, how to identify it, and how to use it to choose keywords and create better SEO content.

By |2026-08-27T16:16:11+00:00August 27th, 2026|Categories: Blog, Content Marketing, SEO|Tags: , , , |0 Comments

How WPBeginner Lost 99% of Its Google Traffic (2.6M to 27K Clicks)

An analysis of WPBeginner’s 99% Google traffic drop from 2.6M to 27K clicks exploring search trust decay, EEAT signals, intent mismatch, and evolving SERP competition.

By |2026-06-22T20:41:22+00:00June 22nd, 2026|Categories: Blog, Content Marketing, Scientific, Evidence-Based|Tags: , , , , |0 Comments

SEO for Roofing Companies: A Complete Guide to Ranking #1 in Your City [With Examples]

Complete guide to website search engine optimization (SEO) for roofing companies. Find out how to promote your roofing company using SEO best practices.

By |2026-04-12T18:59:51+00:00April 4th, 2026|Categories: Blog, Content Marketing, SEO|Tags: , , |2 Comments

How Much Do Companies Spend on Marketing? (Part 2: Company A vs Company B, and Why Results Differ)

Discover why companies with the same marketing budget can see drastically different results. Learn how focusing on brand building first, then using outreach to amplify it, drives better, measurable returns.

By |2025-12-01T15:46:52+00:00December 1st, 2025|Categories: Blog, Content Marketing, Scientific, Evidence-Based|Tags: , , |0 Comments

How Much Do Companies Spend on Marketing? (Part 1: The Data & Why It’s Misleading)

How much do companies spend on marketing? What do they spend marketing budgets on? The answer is ...

By |2025-11-27T20:32:44+00:00November 27th, 2025|Categories: Blog, Content Marketing, Scientific, Evidence-Based|Tags: , , |0 Comments
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