We usually talk about how your business can benefit from good content writing. It can increase your online visibility, help you generate more leads, and, ultimately, boost sales.
However, it’s also worth looking at content writing the other way around. Specifically, how harmful bad writing can be and how not publishing content can damage your business.
With this in mind, in this article, we’ll take a look at some of the ways not having a content writer is damaging your business.
Reason #1: You’re Limiting Your Business Growth
When you’re just starting out, you might have to write a few blog posts by yourself. However, when your business begins to take off, your time is best spent growing the business – not writing content.
In fact, if you don’t recognize when it’s time to hire a writer, you might be setting yourself up for failure. Running a business requires a lot of good (and timely) decision making. If you’re spending time writing when you should be working towards growing your business, you won’t be able to grow and your content won’t be effective.
However, if you hire a content writer to take care of the content marketing side of things while you focus on growing your business, you will have a better standing in the market.
Reason #2: You’re Compromising Content Quality
As a business owner, if you’re producing all of the content yourself, you’ll likely end up compromising on content quality. As a result, your business website’s search engine rankings will take a hit.
There are a number of things that go into producing high-quality content. You have to make sure you’re using the right tags, paying attention to structure, using your keyword in the right places, optimizing it for search engines, adding relevant images, and much more.
If you’re not able to write full-time, the quality of your content will suffer because content writing is a full-time job. If you’re in a similar situation, consider hiring a content writer to outsource writing work to. This way, you’ll be able to focus on growing your business and rest assured that you’re pushing out high-quality content regularly.
Reason #3: You’re Missing Out on Search Traffic
Not publishing content at all or producing content yourself without having a good grasp of SEO is a futile effort. If your target audience isn’t able to find your business website or any of the blog posts you’ve written, they can’t purchase your product or service.
Make sure you know what terms your audience is using when searching for the products or services you offer and be sure to incorporate that into your content strategy.
The benefit of regularly publishing search engine optimized content is that it’ll increase your business’ visibility in search engines. Regularly publishing content takes commitment and regularly publishing search engine optimized content takes expertise.
Instead of trying to run your business as a one-person army, consider hiring a writer to help you push out content that will increase your business’ online visibility, help you generate leads, and, ultimately, get to a place where you’re making consistent sales.
Finding a content writer can be tough which is why we’ve put together this article on What to Look for in a Content Writer to help you find your next content writer!
Reason #4: You’re Not Actively Building Better Customer Relationships
If you’re like most successful business owners, you already know that customer relationships don’t end once you make a sale – they begin there. One of the best (and easiest) way to deliver value to existing customers after you’ve made a sale is by providing solutions to the problems they face.
Some businesses publish content on their website’s blog to continue delivering value to their customers while others send weekly email newsletters with useful information and engaging content. Regardless of which strategy best suits your business, you’ll need to hire a professional content writer to help you produce the content you’ll publish on your blog or send out to your customers via email.
Not to mention it helps you create a positive brand image by establishing yourself as an authority in your niche. Through regularly publishing content, your business can be more than just the products or services you sell. Essentially, being an authority in your niche will also be a part of your brand image.
Reason #5: You’re Delivering the Wrong Message
In the context of content writing, one of the biggest problems business owners face – whether they realize it or not – is that they’re too close to the business. When they write copy for landing pages or produce blog post content, they end up using industry jargon or presenting complex concepts that their target audience might find difficult to understand.
In such cases, one of two things can happen. Either:
- Your target audience won’t be able to find the content in the first place because they’re not searching for the words you’ve used in your blog posts and landing pages.
- They somehow land on your website but are unable to clearly understand how they can benefit from your products, services, or business.
The end result is the same: you’re unable to convert your target audience into paying customers.
The difference you’ll experience working with a professional content writer is:
- They have experience writing for the web which means you’ll be publishing search engine optimized content.
- They’re able to communicate your product, service, or business’ key selling points to your target audience in a way that’s easy for them to understand.
Not having a content writer can be damaging to your business in a number of different ways.
If you’ve already set up a business and are trying to grow it, hiring a content writer will take some of the marketing work off your plate. And if you’re already running a business then publishing content will help you take things to the next level.
Do you agree that not having a content writer can damage your business in the digital age? Share your thoughts in the comments section below!