Running a successful business requires a lot of writing. You need to be publishing content on your website, your blog, landing pages, social media, and email newsletters. Sooner or later, you’ll also need to be guest posting, publishing client success stories, and producing sales copy.
As a business owner, you can’t reasonably expect to do all of that writing yourself and actively work towards growing your business. So, you do what all successful business owners do: you hire a content writer.
In this article, we’ll explain when you should hire a content writer for your website or blog, what that writer can do for you, and (most importantly) why you need to hire a content writer.
When Should You Hire a Content Writer for Your Website or Blog?
The thing about content is that you need it all the time – whether you’ve just launched your website, are looking to reach a wider audience, need to generate leads, or want to run a marketing campaign to promote your business.
Here are a few signs that you’re ready to hire a content writer:
You’re focused on growing your business and don’t have the time to produce high-quality, engaging content for your audience.
Multitasking has its limits. You can’t produce content, distribute it, generate leads, deal with clients and everything else that goes into running a business, all by yourself. Trying to be a one-person army prevents you from growing your business.
You want to publish content that drives traffic to your site from search engines but don’t know how to start.
Search engine optimization can help improve your site’s rankings in search engine results. This can have a huge impact on your business goals – like increasing traffic and generating qualified leads. But there’s a lot to keep up with when you’re regularly producing content and a professional writer can take care of that for you.
You understand the importance of content marketing but aren’t sure what topics to write about.
You already know that publishing content regularly and promoting it on social media will help you meet your business goals. The problem is, you’re not sure how to come up with a sustainable content marketing strategy. What should you be writing about? What would deliver the most value to your readers? How do I come up with more ideas? When you work with a writer, you can ask them to come up with content ideas for your website.
You’re too close to your business and aren’t able to write for your audience in the best way possible.
When you know too much about your business, it can be difficult to write about it in a way that’s relatable and easy for your audience to understand. Content writers have the ability to present your content in a way that will resonate with your readers.
What Can a Content Writer Do for Your Business?
It’s no secret that regularly publishing high-quality content will bring readers to your site, give you an opportunity to show them the value of your product or service, and, ultimately, convert them into paying customers.
#1: Generate Leads
When you hire a content writer, you’re essentially taking some of the marketing work off your plate.
Professional content writers can help you generate content ideas that your audience would be interested in reading and produce blog posts and articles out of them that you can use to drive traffic to your website.
As a result, you’ll be able to deliver value to your website’s visitors and lead them down your marketing funnel.
#2: Build Brand Awareness
As a business owner, you already know that there are many consumers and businesses out there that will benefit from the products or services you’re selling. The only problem is that they don’t know about your brand or what you’re offering.
A content writer can help you reach a wider audience by producing high-quality content that your target audience is searching for. At BloggInc, we work closely with our clients to better understand their target audience so we’re able to produce content that helps them provide the most value.
Once you have their attention, you’ll be in a better position to let them experience your brand and introduce them to the products and services you offer.
#3: Foster Stronger Customer Relationships
Selling doesn’t stop when you make a sale. It begins there.
Every business owner hopes to turn existing customers into brand advocates and encourage repeat business. And to do this, you’ll need to continue delivering value to your customers through engaging content.
Some businesses keep customers updated by sending them weekly email newsletters while others publish informational content on their blog. The goal is to remind them of the benefits and value your business brings to the table and let them know that their goals are at the forefront of your mind.
As a result, you’ll be able to deliver a constant stream of awareness so that your brand is always top of mind.
Why You Need to Hire a Content Writer for Your Website or Blog?
The short answer is because writing is hard.
Engaging, high-quality content results in improved online visibility, better (more efficient) lead generation, and consistent sales. Your business’ blog, landing pages, and email newsletters all benefit from professional writing services.
Hiring a content writer to produce the content that hundreds of thousands of people will read over its lifetime will, most certainly, make a difference in how prospective customers will perceive your brand.
We can honestly say from over five years of experience that writing and editing high-quality blog posts takes at least five hours – time spent on research, finding images, and other article-enhancements is extra. So, even if you are a professional writer, you’ll spend a significant amount of time writing that could be better spent selling your products and services, networking, or growing your business.
Unless you’re confident in your ability to juggle these tasks and still grow your business, it’s time to hire a professional content writer to take some work off your plate.
Be sure to check out our article on What to Look for in a Content Writer for the ten qualities you should look for in your next content writer.
Hiring a content writer just might be one of the best things you do for your business and your customers. Whether you want to reach a wider audience or build stronger relationships with existing customers, producing high-quality content can help you meet your goals.
We can help you create content and execute a tailored content marketing strategy that will help you improve your business’ online visibility, generate qualified leads, and achieve consistent sales.
Are you guilty of trying to juggle many business tasks at the same time? Share your experience in the comments section below.