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How WPBeginner Lost 99% of Its Google Traffic (2.6M to 27K Clicks)
An analysis of WPBeginner’s 99% Google traffic drop from 2.6M to 27K clicks exploring search trust decay, EEAT signals, intent mismatch, and evolving SERP competition.
The Hidden Cost of Relying on Marketplaces for Sales
The 5 hidden costs of relying on marketplaces for sales and why WordPress product owners should have more than one acquisition channel.
What Envato’s 50% Model Really Means for WordPress Product Businesses
Find out what Envato's new model (50% author fees starting July 1, 2026) really mean for WordPress product businesses.
SEO for Roofing Companies: A Complete Guide to Ranking #1 in Your City [With Examples]
Complete guide to website search engine optimization (SEO) for roofing companies. Find out how to promote your roofing company using SEO best practices.
Why We Use Affiliate-Free Keyword Research
What is affiliate-free keyword research, and why should you only use first-party data for keyword research and formulating your SEO strategy.
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How Much Do Companies Spend on Marketing? (Part 2: Company A vs Company B, and Why Results Differ)
Discover why companies with the same marketing budget can see drastically different results. Learn how focusing on brand building first, then using outreach to amplify it, drives better, measurable returns.
How Much Do Companies Spend on Marketing? (Part 1: The Data & Why It’s Misleading)
How much do companies spend on marketing? What do they spend marketing budgets on? The answer is ...
Why WordPress Devs Will Never Make Money (Unless…)
Why aren't most WordPress developers making good money despite the fact that WordPress powers 43% of the web?
Inside the WordPress Power Structure: How a Few Brands Took Over the Ecosystem [Accumulated Research]
Find out exactly how the top WordPress companies dominate the ecosystem. Accumulated research findings inside!
Statistical Analysis
Learn how statistical inference turns sample data into generalizable insights. Explore estimation, hypothesis testing, probability, and the foundations of data-driven reasoning.
DEVELOPER VS. AVERAGE USER SERIES
Developer vs. Average User: The YARPP Arena
YARPP helps you keep readers on your site by recommending related posts. Here's what a developer and average user had to say about it.
Developer vs. Average User: The EWWW Image Optimizer Arena
EWWW Image Optimizer automatically optimizes images as you upload them to your site. Here's what a developer and average user had to say about it.
Developer vs. Average User: The WP Live Chat Support Arena
WP Live Chat Support lets you integrate live chat functionality into your WordPress site. Here's what a developer and average user had to say about it.
Developer vs. Average User: The Print, PDF, Email by PrintFriendly Arena
Print, PDF, Email by PrintFriendly makes your site printer-friendly using the PrinterFriendly service. Here's our perspective of the plugin.
Developer vs. Average User: The BackUpWordPress Arena
BackUpWordPress is a simple, intuitive backup plugin for WordPress. Here's what a developer and average user had to say about it.
Developer vs. Average User: The User Switching Arena
User Switching lets administrators switch quickly between user accounts. Here's what a developer and average user had to say about the plugin.