Project Description
Event Espresso
Content Marketing for Event Registration Plugin
Client Overview: Event Espresso
Event Espresso is a leading event registration and ticketing management plugin for WordPress. Since 2009, it has powered more than 40,000 event websites, helping organizers generate over $100 million in ticket sales each year.
Our Role
At the time, our collaboration focused on content development: creating in-depth blog posts, guides, and resources for the Event Espresso website. While our services have since expanded to full content marketing (strategy, keyword research, development, and social media management), this project laid the foundation for our strategic approach today.
Content We Produced for Event Espresso
We created a wide range of educational and SEO-friendly content to serve Event Espresso’s target audience: event organizers, WordPress users, and online course creators.
Here’s a list of some of our favorite pieces:
- How to Add an Events Calendar to WordPress Page
- The 6 Basic Steps on Hosting a Conference
- 10 Best Event Planning Resources
- 5 Tips for Creating an Engaging Event Registration Website
- How Do I Create an Event with WordPress?
- The Top 5 Virtual Event Ideas to Replace Live Events
- How to Start an Online Cooking Class
- The Ultimate Guide to Event Registration
- How to Write an Event Planning Proposal
- Scoring 10 Popular WordPress Events Plugins vs Key Features
- How Much Does an Event Espresso Site Cost?
Head over to the author page for even more samples →
Impact
This content helped Event Espresso:
- Educate their audience on event planning and online registration best practices.
- Improve organic visibility by targeting high-intent keywords like “event registration software” and “how to create an event with WordPress”.
- Position themselves as thought leaders in the event management and WordPress ecosystem.




















