Dozens of brands trust BloggInc with their content marketing operations
Ideas need execution
Where Teams Get Stuck
You already know what needs to be done. But turning strategy into consistent output is where most teams hit a wall.
Your internal team is stretched thin. Every new launch, campaign, or content request adds to the workload, leaving little room to execute at scale.
Freelancers often lack niche expertise resulting in communication gaps, missed opportunities, and growth goals that stall.
Our Philosophy
We don’t chase vanity metrics or hype-driven claims. Instead, we ground our work in academically proven marketing principles — the same frameworks taught in top business schools and used by the world’s leading marketing organizations.
We draw on the works of Philip Kotler, Larry Selden, and other pioneers to ensure every strategy is tied to real business outcomes — adoption, retention, and long-term growth.
For growth teams, that means clarity: communication strategies built on evidence, designed for execution, and aligned with measurable impact.
What You Can Expect
Clear strategy, seamless execution
End-to-End Growth Engine
Strategy
We bring together strategic planning and hands-on execution to strengthen your market position.
Includes:
- Tailored communication strategy built around your business goals
- Clear roadmap to drive sustainable growth and brand authority
- Audience research and insights to reach and engage the right prospects
- Full management of writing and editing
- Ongoing reviews to track performance and refine as you grow
Ideal if you’re looking for a partner to build and run a communication system that scales with your business.
Plug-and-Play Communication
Development
We deliver high-quality, niche-specific communication pieces that slot directly into your strategy.
Includes:
- Expertly written blog posts, product tutorials, guides, and more
- Messaging tailored to your audience and market
- Fast, reliable turnaround to keep momentum strong
- Easy integration with your team and workflows
Perfect if you have a strategy in place and need skilled execution to scale faster without adding overhead.
How We Work
We manage the entire communication workflow so you can focus on growth.
We take you through 8 stages, from in-depth market and customer research to complete asset creation:
- Preliminary Research & Business Understanding — market analysis, personas, competitor research, positioning
- Customer Journey Mapping — buyer journey, value positioning framework
- Keyword & Topic Research — first-party tools, SEO methodology, topic frameworks
- Content Planning & Strategy — funnel breakdown, content calendar & workflow templates
- Content Production Frameworks — landing page skeletons, style guides, briefs, social posts
- Lead Magnets & Sales Funnels — templates and frameworks
- Content Distribution & Repurposing — social media engagement and hashtag strategies
- Performance Review Templates — monthly and quarterly tracking
By the end, you’ll own all marketing assets and documentation so you can produce in-house, outsource elsewhere, or continue with us — entirely your choice.
We take you through 5 stages, from outline creation to handoff:
- Detailed Outline Creation — detailed outlines that include H2s/H3s, key points, sub-topics, relevant links, placeholders for images/screenshots
- Outline Review & Feedback — you review the outline and suggest changes or additions to ensure complete alignment before writing begins
- Draft Writing & Delivery — we write the first draft following the approved outline, delivering clear targeted communication to your audience
- Revision & Refinement — you review the draft and provide feedback asynchronously
- Final Approval & Handoff — we’ll send over the final communication piece in a Google Doc or upload it to your CMS
You stay in control at every step, with clear milestones and quick turnaround, making it easy to scale your communication efficiently and confidently.
Collaboration Tools
Our Services
Choose what you need: strategy only, execution only, or both.
Strategy
Communication Strategy
We start with a deep dive into your product, audience, and goals.
For you, that means…
- A custom content roadmap
- Keyword + topic research (based on actual search intent)
- Messaging that positions your product clearly in a crowded market
- Guidance on where to publish (your blog, email, social)
Sidekick or core team. However you need us, we’ll help you grow.
Development
Communication Pieces
Every piece of content we create is designed to drive installs, signups, or sales.
You get…
- Product tutorials and setup guides
- Case studies and success stories
- SEO blog posts that bring the right people in
- Launch or feature announcement copy
- Email sequences and onboarding flows
- Comparison and vs-style articles
- Thought leadership ghostwriting
Modular pricing
Plans and Pricing
- Review your website, messaging, and current marketing efforts
- Identify 3-6 marketing priorities each week
- Review submitted marketing work and provide feedback
- Answer marketing questions to unblock progress
- Weekly async check-ins (via email/Slack/WhatsApp)
- 20-minute one-on-one call per week
Why Choose Us
We’re a focused two-person team delivering high-quality communications for SaaS, WordPress/WooCommerce, Shopify, and e-commerce brands. We understand your need for scalable, niche-specific content that drives growth without wasting bandwidth.
With clear timelines, transparent pricing, and trial options, we make outsourcing easy and reliable so you can focus on scaling fast, without sacrificing quality.
Trusted by businesses like yours
Some Words From Our Clients
We worked with Maria on the marketing copy for our plugin for several years now and are very happy with her work
Claudio Rimann
If you’re looking for an author who delivers high-quality, professional content, Maria is the one to go to
“Working with Maria has been the best experience I’ve had with an author. She’s always punctual and ready to make any changes when needed. I benefit from having well-researched and professional content for our website, and I no longer have to worry about studying a topic to create great articles. If someone were on the fence about working with Maria, I’d tell them not to think too much and give it a try – they’ll quickly see it’s worth it. I really appreciated the clear outlines Maria provides, which help me understand how the article will take shape.
Overall, the entire experience working with Maria has been wonderful. I can stay calm knowing we’ll always receive high-quality, professional content.”
Sergiu Radu
If you are on the lookout for a great writer, you’ll be thrilled with the experience of working with Maria
“Maria has written extensively for CommerceGurus and we have been delighted by her results. The content she has produced is well researched and of a consistently high quality. She is a delight to communicate with and always meets deadlines.
If you are on the lookout for a great writer, you’ll be thrilled with the experience of working with Maria.”
Simon Tomkins
I have always been happy with her work and professionalism
“Maria has been writing technical blog articles, tutorials, and case studies for me since 2018. I have always been happy with her work and professionalism. She writes clearly in a friendly tone, and with high levels of accuracy. She produces high quality images and screenshots to illustrate her work.
Maria has a positive attitude, communicates well, and is good at meeting deadlines.”
Katie Keith
Best researched articles I’ve seen so far
“The articles are well-researched, clear, grammatically correct, and very scannable, making them extremely helpful for our readers. The workflow is straightforward and effective, consistently producing great results.
I highly recommend Maria’s services and have already done so multiple times. Her work saves me time and enhances the relevance of our blog’s content. The contract, workflow, and output are well-defined.”
Aleksandar Vucenovic
Maria is a very systematic and organized writer
“Maria is a very systematic and organized writer who always delivers on time. She is professional, respects deadlines and briefs, and pays attention to feedback.
We’ve published great content on our blog thanks to her and I totally recommend her services to anyone looking for a long-term reliable content writer.”
Flavia Mezzetti
Rafay’s found the perfect tone for writing on the web
“Rafay is an exceedingly helpful writer. He’s able to translate a deep understanding of technical and development issues into plain-English; which in my experience, is a rare gift. Rafay’s found the perfect tone for writing on the web, and he adjusts his style to fit each brief. His articles for us have made some complex topics simple, and he always produces sharp, engaging copy.
Rafay makes my days shorter by delivering quality content, that rarely requires copy-editing, on schedule. I’d recommend Rafay’s services to anyone looking for a talented, reliable writer.”
Ben Moss
I recommend Maria’s services to anyone seeking top-notch content creation and a collaborative partner
“Maria’s copywriting services greatly benefited our WPZOOM blog. She was professional, prompt, and versatile in covering various topics. I appreciated the planning process, with outlines provided for approval before writing. Communication was smooth, with Maria being receptive to feedback and delivering quality content. I recommend Maria’s services to anyone seeking top-notch content creation and a collaborative partner.”
Ina Morosanu
Reliable communication, timely work completion and quality of work
“Working with Maria has been a pleasure she conducts herself as a professional, delivers work on time and is eager to learn. I would recommend Maria’s content writing services if you are looking for a solid WordPress writer. The overall experience working with Maria has been positive and I have been satisfied with the work which is why I keep projects going with her.
Maria is good at what she does and is always willing to make the necessary changes to ensure 100% satisfaction. Reliable communication, timely work completion and the quality of work has been what makes working with Maria a pleasure.”
Mike Brown
We really enjoyed working with Rafay
“We really enjoyed working with Rafay. He is responsible and polite, he works fast, and he meets the deadlines. Rafay follows the instructions and implements his own ideas when creating content. If you are searching for a good writer who is also experienced in WordPress, Rafay is your choice!”
Alyona Galea
I’d definitely recommend Rafay to anyone looking for a WordPress writer
“So far my experience working with Rafay has been great. He always delivers the content on time and is quick to respond. I’d definitely recommend Rafay to anyone looking for a fantastic writer in the WordPress or design niche.”
Devesh Sharma
You couldn’t ask for a more professional and reliable writer than Maria
“You couldn’t ask for a more professional and reliable writer than Maria. Her ability to produce quality and well-researched articles made my life as a magazine coordinator a breeze. Every deadline was met, even when it was a short turn around. We truly appreciated the work Maria provided us with for our online magazines at Nimbus Themes and Themeshift and would instantly hire her back for future projects.”