Marketing Strategy
We provide marketing strategy services for small businesses and growing brands seeking improved online visibility, efficient lead generation, and year-over-year sales growth.
Our Philosophy
All published research is not equal. Peer-reviewed and applied research clearly stands higher in that hierarchy; however, the highest quality of research and information is what gets turned into textbook material, taught all over the world in top business schools, and therefore the method adopted by the top marketers and marketing companies worldwide.
This is why everything at BloggInc is based on the works of Philip Kotler and Larry Selden, and other top pioneers and academics in the field, always conforming to the scientific fundamental principles of marketing.
Due to our scientific background, we do not market claims such as “10x your traffic” (even when true) since we understand that 10x traffic does not mean 10x revenue (not to mention understanding differences between revenue, gross, net, or marginal profits), and that increasing vanity metrics such as impressions, visits, footfall etc… do not automatically translate to meeting business goals.
Marketing Services
We’ve created high-performing content for 150+ brands.
Identify Your Unique Identity and Target Audience
For product teams, understanding your unique identity and target audience is foundational to a successful product content strategy. Without this clarity, your marketing efforts risk becoming generic and missing the mark with potential customers.
Your unique value proposition (UVP) defines what sets your product apart from the thousands of others available in the marketplace. By clearly identifying this, you can create content that highlights these differentiators. Equally important is understanding who your target audience is. Are you solving issues for developers, small business owners, or a niche industry?
We work collaboratively with you to uncover the specific pain points your product addresses and the value it brings to users. This process goes beyond basic demographics and digs into your ideal customer’s motivations, needs, and behaviors. With this knowledge, your content will speak directly to them, increasing engagement and building trust. By narrowing your focus to this ideal audience, your messaging becomes more refined, leading to better conversions.
Content Strategy Framework
Once we’ve nailed down your unique identity and audience, the next step is building a content strategy framework. This is the blueprint for all future content, ensuring each piece serves a purpose and aligns with your business goals.
The content strategy framework drives your audience through the customer journey, from awareness to consideration and ultimately conversion. It’s about crafting the right message for each stage. A scattered approach to content creation can confuse potential customers or fail to engage them effectively, leading to missed opportunities.
We take the time to analyze your business objectives and content needs. Then, we tailor a strategy that balances content volume, format, and distribution. A blog post might work well to raise awareness about your product’s key features while an in-depth tutorial might be better suited for converting users who are in the consideration phase. Our framework will ensure that your content not only aligns with the customer journey but also optimizes each touchpoint.
Content Breakdown and Planning
With the framework in place, it’s time to plan your content. This involves breaking down content types and scheduling them strategically to achieve your marketing goals.
Planning ahead ensures you always have a steady stream of relevant content that speaks to different customer needs and stages. It also helps you manage your resources more effectively, ensuring that content is delivered consistently and without unnecessary delays.
We provide a detailed analysis of the content types you need, whether that’s blog posts to build awareness, case studies to highlight successful use cases, or tutorials to guide users through specific features. By planning your content mix, we ensure that all pieces align with your overall strategy and provide maximum impact at every stage of the funnel. Each piece is carefully crafted to drive engagement, nurture leads, and push users closer to conversion.
Essential Building Blocks of Our Marketing Strategy
The content funnel is an essential tool for guiding leads through their buyer journey, helping them progress from awareness to consideration and ultimately making a purchase.
Why It’s Important:
Without a content funnel, leads can drop off, and opportunities for conversion can be missed. A well-designed funnel ensures that each piece of content nurtures your audience, gradually moving them toward a decision.
Our Approach:
We’ll help you map out a tailored content funnel that aligns with your business goals. For example, blog posts can raise awareness about your product’s key benefits, leading users to more in-depth content like case studies that showcase real-world applications, and then to conversion-focused content such as demos or free trials. This funnel ensures a smooth, logical progression, ultimately maximizing your ROI.
Creating high-quality content on a consistent basis is key to building authority and trust within your audience. But doing so efficiently requires more than just good ideas – it needs structure.
Why It’s Important:
Consistency in quality and voice across all content channels is essential to build a recognizable brand. A standardized approach also speeds up the content creation process, allowing you to publish content regularly without sacrificing quality.
Our Approach:
We’ve developed customizable templates that simplify the content creation process, ensuring every piece of content adheres to your brand’s standards. These templates cover different formats such as blog posts, case studies, and tutorials, making it easy for you to produce content efficiently. They also allow for flexibility so your content can evolve as your business grows.
To stay competitive, product teams need an efficient content production process, especially as demand grows.
Why It’s Important:
Without an organized workflow, content production can become chaotic, leading to missed deadlines, inconsistencies in messaging, and wasted resources. A structured workflow enables smooth collaboration across teams, keeping everyone aligned.
Our Approach:
We help you design a streamlined workflow that enhances both collaboration and efficiency. By defining clear roles, responsibilities, and timelines, we ensure that your content is produced and published on schedule. This workflow is scalable, meaning that as your product grows, your content production won’t fall behind.
Marketing Strategy Process
✓ Identify Your Unique Identity and Target Audience
We work with you to identify your unique identity, offerings, and target audience within a strategic framework. This process ensures that your content strategy is aligned with your core values and market needs, setting the foundation for effective engagement and growth.
✓ Content Strategy Framework
We explore the dynamics of the content funnel to craft a tailored approach that meets your business goals. This involves assessing your content needs, determining the appropriate volume and types of content, and ensuring a strategic alignment that guides your audience through the journey effectively. This framework serves as the foundation for all future content development.
✓ Content Breakdown and Planning
We provide a detailed analysis of the specific content types you will need and the quantities for each publication. This includes identifying key formats such as copywriting, blog posts, case studies, social media posts, and YouTube videos, as well as establishing the relationship between them. This strategic approach ensures a cohesive content ecosystem that maximizes engagement and impact.
✓ Content Funnel Creation
We help you design a comprehensive content funnel that guides potential customers from awareness to conversion. By strategically mapping out each stage of the funnel, we ensure that your content effectively nurtures leads, increases engagement, and drives conversions, ultimately maximizing your ROI.
✓ Content Development Templates Toolkit
Our toolkit offers a collection of customizable content development templates designed to streamline your content creation process. From blog outlines to content calendars, these tried-and-tested templates save time and enhance consistency, empowering your team to produce high-quality content with ease.
✓ Content Execution Workflow Development
We establish a clear workflow for content execution that enhances collaboration and efficiency. By defining roles, responsibilities, and timelines, we ensure that your content is produced and published seamlessly, enabling you to focus on what matters most: growing your brand and engaging your audience.
How We Help You Build a Marketing Strategy
You face a highly competitive market. The key to standing out isn’t just in developing a great product, but also in having a robust marketing strategy that drives conversions.
How We Can Help:
We specialize in helping product teams build and implement effective marketing strategies. Our 8-stage process, from identifying your unique identity to developing a comprehensive marketing funnel, ensures that your marketing efforts are structured, scalable, and laser-focused on driving conversions.
With our content development templates and workflow services, you’ll have the tools and systems you need to maintain a consistent and impactful content marketing operation.
We work closely with you to ensure every aspect of your marketing strategy is executed efficiently and aligned with your business goals. Whether you’re looking to build authority, educate your audience, or drive conversions, our proven process will give you the competitive edge needed to succeed.
We worked with Maria on the marketing copy for our plugin for several years now and are very happy with her work
Claudio Rimann
If you’re looking for an author who delivers high-quality, professional content, Maria is the one to go to
“Working with Maria has been the best experience I’ve had with an author. She’s always punctual and ready to make any changes when needed. I benefit from having well-researched and professional content for our website, and I no longer have to worry about studying a topic to create great articles. If someone were on the fence about working with Maria, I’d tell them not to think too much and give it a try – they’ll quickly see it’s worth it. I really appreciated the clear outlines Maria provides, which help me understand how the article will take shape.
Overall, the entire experience working with Maria has been wonderful. I can stay calm knowing we’ll always receive high-quality, professional content.”
Sergiu Radu
If you are on the lookout for a great writer, you’ll be thrilled with the experience of working with Maria
“Maria has written extensively for CommerceGurus and we have been delighted by her results. The content she has produced is well researched and of a consistently high quality. She is a delight to communicate with and always meets deadlines.
If you are on the lookout for a great writer, you’ll be thrilled with the experience of working with Maria.”
Simon Tomkins
I have always been happy with her work and professionalism
“Maria has been writing technical blog articles, tutorials, and case studies for me since 2018. I have always been happy with her work and professionalism. She writes clearly in a friendly tone, and with high levels of accuracy. She produces high quality images and screenshots to illustrate her work.
Maria has a positive attitude, communicates well, and is good at meeting deadlines.”
Katie Keith
Best researched articles I’ve seen so far
“The articles are well-researched, clear, grammatically correct, and very scannable, making them extremely helpful for our readers. The workflow is straightforward and effective, consistently producing great results.
I highly recommend Maria’s services and have already done so multiple times. Her work saves me time and enhances the relevance of our blog’s content. The contract, workflow, and output are well-defined.”
Aleksandar Vucenovic
Maria is a very systematic and organized writer
“Maria is a very systematic and organized writer who always delivers on time. She is professional, respects deadlines and briefs, and pays attention to feedback.
We’ve published great content on our blog thanks to her and I totally recommend her services to anyone looking for a long-term reliable content writer.”
Flavia Mezzetti
Rafay’s found the perfect tone for writing on the web
“Rafay is an exceedingly helpful writer. He’s able to translate a deep understanding of technical and development issues into plain-English; which in my experience, is a rare gift. Rafay’s found the perfect tone for writing on the web, and he adjusts his style to fit each brief. His articles for us have made some complex topics simple, and he always produces sharp, engaging copy.
Rafay makes my days shorter by delivering quality content, that rarely requires copy-editing, on schedule. I’d recommend Rafay’s services to anyone looking for a talented, reliable writer.”
Ben Moss
I recommend Maria’s services to anyone seeking top-notch content creation and a collaborative partner
“Maria’s copywriting services greatly benefited our WPZOOM blog. She was professional, prompt, and versatile in covering various topics. I appreciated the planning process, with outlines provided for approval before writing. Communication was smooth, with Maria being receptive to feedback and delivering quality content. I recommend Maria’s services to anyone seeking top-notch content creation and a collaborative partner.”
Ina Morosanu
Reliable communication, timely work completion and quality of work
“Working with Maria has been a pleasure she conducts herself as a professional, delivers work on time and is eager to learn. I would recommend Maria’s content writing services if you are looking for a solid WordPress writer. The overall experience working with Maria has been positive and I have been satisfied with the work which is why I keep projects going with her.
Maria is good at what she does and is always willing to make the necessary changes to ensure 100% satisfaction. Reliable communication, timely work completion and the quality of work has been what makes working with Maria a pleasure.”
Mike Brown
We really enjoyed working with Rafay
“We really enjoyed working with Rafay. He is responsible and polite, he works fast, and he meets the deadlines. Rafay follows the instructions and implements his own ideas when creating content. If you are searching for a good writer who is also experienced in WordPress, Rafay is your choice!”
Alyona Galea
I’d definitely recommend Rafay to anyone looking for a WordPress writer
“So far my experience working with Rafay has been great. He always delivers the content on time and is quick to respond. I’d definitely recommend Rafay to anyone looking for a fantastic writer in the WordPress or design niche.”
Devesh Sharma
You couldn’t ask for a more professional and reliable writer than Maria
“You couldn’t ask for a more professional and reliable writer than Maria. Her ability to produce quality and well-researched articles made my life as a magazine coordinator a breeze. Every deadline was met, even when it was a short turn around. We truly appreciated the work Maria provided us with for our online magazines at Nimbus Themes and Themeshift and would instantly hire her back for future projects.”
Sarah Bishop
Frequently Asked Questions
What is the purpose of a marketing strategy?
A marketing strategy outlines how your business will achieve specific goals, such as increasing brand awareness, generating leads, and driving sales. It provides a roadmap for creating and distributing valuable communication that resonates with your target audience.
How long does the marketing strategy process take?
The timeline for the marketing strategy process can vary based on the complexity of your needs, but typically it takes one month to complete the three phases. We prioritize thoroughness to ensure your strategy is effective and well-aligned with your business goals.
What types of content will be included in my strategy?
Your marketing strategy can encompass a range of formats, including blog posts, social media content, case studies, and more. We’ll tailor the types of content based on your audience and objectives.
Do I need to have existing content before starting the strategy?
No, you don’t need to have existing content to begin the marketing strategy process. We can work with you to identify your unique position and develop a strategy from the ground up.
Can you help with ongoing content creation after the marketing strategy is developed?
Absolutely! Our content development services are designed to support you throughout the execution phase, ensuring you have the resources and templates needed for consistent content creation.
Is the content development service customizable?
Yes, our content development services are fully customizable to meet your specific needs. We work closely with you to create a plan that aligns with your goals and resources.
What is a product marketing strategy?
A product marketing strategy focuses on marketing efforts that support the user experience, adoption, and success of your product.
How does a product marketing strategy benefit my product team?
A strong product marketing strategy helps your team deliver a more cohesive user experience, reduce support requests, and improve product adoption. It aligns product, design, and sales efforts, so your messaging is consistent and user-centric across all channels.
Let’s Talk
Get in touch to discuss your content needs.
Discover the power of marketing
Send us an email and we’ll get back to you within 12-24 hours.
Email: contact@blogginc.com