Marketing Guidance Services
Marketing Direction on Retainer
This is a lightweight marketing advisory engagement focused on direction, prioritization, and feedback.
We help you decide what to do next, avoid low-impact marketing work, and keep marketing from falling behind, while you stay focused on building the product.
This is guidance-only.
You own execution. We help you focus on the right work at the right time.
Marketing Direction
✓ Review of your website, messaging, and current marketing efforts
✓ Clear identification of the highest-impact marketing actions
✓ Help filtering out distractions and low-value tactics
✓ Ongoing clarity on where to focus next
Weekly Marketing Priorities
✓ A short list of 3 – 6 focused marketing priorities each week
✓ Large goals broken down into small, actionable tasks
✓ Priorities adjusted based on progress, blockers, and goals
✓ Clear outputs and deadlines for each task
Guidance & Feedback
✓ Review of marketing work you complete (copy, landing pages, blog drafts, emails, social posts, etc.)
✓ Clear, practical feedback and improvement suggestions
✓ Answers to marketing questions so you don’t get stuck
Lightweight Accountability
✓ Weekly async check-ins (email, Slack, or WhatsApp)
✓ Review of what was completed
✓ Confirmation of next steps
✓ Keep marketing from stalling or falling off the radar
Monthly Progress Meeting
✓ 1x 60-minute call per month (Google Meet or Zoom)
✓ Review wins, challenges, and blockers
✓ Set priorities for the next month
✓ Align marketing with product and business goals
The 3-Track Weekly Marketing System
Each week, you work on 6 focused tasks, split across three tracks:
1. Insight | 2 tasks
Goal: Clarify who the product is for, what problem it solves, and why it wins.
Common focus areas:
✓ Customer pain analysis
✓ ICP definition and refinement
✓ Positioning and differentiation
2. Conversion | 2 tasks
Goal: Improve what people see when they read your communications.
Common focus areas:
✓ Homepage clarity
✓ Feature and value messaging
✓ Proof, trust, and onboarding clarity
3. Growth | 2 tasks
Goal: Make visible progress toward one clearly defined growth goal.
You select a growth theme, such as:
✓ Authority building
✓ Product-led growth
✓ Distribution partnerships
What I Don’t Do
To keep this service focused and sustainable, I do not:
✕ Write content
✕ Run ads or manage ad platforms
✕ Do outreach or partnerships on your behalf
✕ Design or code
✕ Track analytics or build reports
✕ Execute marketing tasks
Execution and follow-through remain with you.
How the Weekly Flow Works
Start of week
✓ You receive 6 assigned tasks
✓ 2 ICP tasks
✓ 2 Website tasks
✓ 2 Growth tasks
✓ Each task has a clear output and deadline
Mid-week
✓ Async questions answered
✓ Confusion and blockers removed
End of week
✓ Review of completed work
✓ Clear feedback on what to improve
✓ Guidance on what to ignore
✓ Next week’s priorities adjusted
Pricing
- Review your website, messaging, and current marketing efforts
- Identify 3-6 marketing priorities each week
- Review submitted marketing work and provide feedback
- Answer marketing questions to unblock progress
- Weekly async check-ins (via email/Slack/WhatsApp)
- 20-minute one-on-one call per week
Let’s Talk
Get in touch to discuss your content needs.
Discover the power of marketing
Send us an email and we’ll get back to you within 12-24 hours.
Email: contact@blogginc.com